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Tag Archives: marketing
Ockham’s Broom: What’s Under the Carpet in Your Sales Department?
Anybody who has ever seen the movie Contact with Jodie Foster is familiar with the concept of Ockham’s razor: “roughly, the principle whereby gratuitous suppositions are shaved from the interpretation of facts.”[1] There is a more recent variation on this … Continue reading
Posted in Uncategorized
Tagged engineering, ethics, Executive Management, inconvenient facts, marketing, sales departments, selling
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What Are You Waiting For?
Let’s face it, there are some brands that are so iconic that, to advertise, all they need do is print their logo. Those that come easily to mind are Apple, Nike, Ford, Volkswagen, Target, IBM, GM and Virgin. Certainly there … Continue reading
Posted in sales and marketing
Tagged Advertising, audience, brands, differentiation, marketing
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A Singing Cowboy & Cross Promotion – Singing All the Way to the Bank
A couple of weeks ago I was suffering from this year’s iteration of the flu. Barely able to lift up my head, I reclined on my couch and watched television for a couple of days. I was rewarded with an … Continue reading
A Sneeze & Unintended Consequences
Travers Lee DeWitte’s life took a detour on Wednesday, March 14th in the town of Winona, Minnesota. Mr. DeWitte, driving his car and approaching an intersection, suddenly felt an urge to sneeze. As Mr. DeWitte sneezed, he apparently involuntarily stepped … Continue reading